Ogloba has designed several turnkey solutions that allow retailers to move their existing gift and loyalty card programs, active card balances, and existing card inventory to Ogloba.
To achieve an effective data migration procedure, data on the old system is mapped to the Ogloba system, providing a design for data extraction and data loading. The design relates old data formats to the new system’s formats and requirements. Programmatic data migration may involve many phases but it minimally includes data extraction (where data is read from the old system) and data loading (where data is written to the Ogloba system). For business continuity, such migration can rarely be achieved without the cooperation of the former vendor, or the ability of the retailer’s IT team to extract the data from the old system.
Mobile only program
In a limited series of cases, Ogloba has been requested to partner with a third party processor, often to comply with local regulations or preferences. In this case, no data conversion is needed but some interfaces with the old database are required. One example is the mobile gift card program Ogloba delivered to a large Chinese retail chain in 2013. A specific API was delivered to Wincor to connect the checkout system with Ogloba. A webservice provided by China Union Pay was only needed for balance checks and transactions queries. Once a card is activated and paid for at the checkout, the Wincor cash register sends a message to the Ogloba server with the card’s serial number (PAN) and the telephone number of the cardholder. The Ogloba server then takes over, and delivers the mobile gift card to the cardholder’s mobile phone. If the phone number is unknown in the database, the cardholder has not loaded the mobile application in his smartphone, or the application is not active, Ogloba will send an SMS with a link to the Apple Store or Android market so the app can be downloaded.
The mobile card can be used without restriction in a very secure system. Receipt and redemption of the card can be broadcast through social media platforms such as Facebook, RenRen, WhatsApp, Live and WeChat by a cardholder willing to share or offer the card with friends or relatives.
A query is placed to China Union Pay, once a day or when the redeem button is keyed in, to check the balance and collect the transactions.