Reach New Customers
Promotional gift cards are a proven marketing tool and an effective way of reaching new customers. The strategy behind using promotional cards is different because the customer does not purchase them. The promotional card can be used in several different ways to achieve several results:
Objective: entice customer to return to the store.
Action: provide the customer with a closed loop gift card if they make a purchase, or even if they provide contact information.
Objective: incent the customer to make a purchase on the retailer’s website.
Action: provide the customer with a closed loop gift card only redeemable online and with a clearly marked deadline.
Objective: incent the customer to make a purchase on the retailer’s mobile App.
Action: provide the customer with a virtual gift card directly on their mobile.
The key is to get the customer back in the store (physical or virtual) as soon as possible. The longer the time between a customer leaving a store and returning for a repeat visit, the less likely that the customer will ever return to the store. A reason for returning to the store has to be established before the customer walks out. The retailer has to take advantage of the captive state of a customer when they are in its store. It is important to convert that customer to a return purchase as soon as possible. The promotional gift card serves this basic purpose, to get the customer back, but a virtual promotional gift card portends several other advantages.
Advantages of Virtual Cards
Advantages of a virtual promotional card are numerous:
Less likely to be lost than a plastic card.
Easy to access the promotional card as and when desired.
Facilitates impulsive shopping and last-minute decisions on gifting.
Share the promotional cards with friends and family, either by showing it directly on their mobile, posting it on their social network page, or sending it via email, SMS.
Impact of promotional cards can be more easily measured.
Ogloba takes the established success of promotional cards to the virtual space by allowing the retailer to offer a promotional card on the customer’s mobile device. The use of a virtual promotional card via a mobile app to entice a customer to return to the retailer, is gaining traction. Ogloba helps the retailer not only define their promotional card strategy, but also implement it, and track its success.