Disruptive business models like those used by Uber and AirBnB have allowed them to become major players in recent years. This intermediation facilitates doing business with people, rather than established players. While great news for companies utilizing these new business models, for traditional retailers who rely on physical stores this movement towards “Uberization” can lead to a disconnect between retailer and customer. To push back against this, retailers need to provide a fully-integrated shopping, payment and loyalty rewards platform that builds a lasting, meaningful relationship with customers.
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