Indonesia, the world’s 4th most populous nation, shows a strong entrepreneurial spirit in various sectors, and this might explain its surge both in terms of GDP  and people empowerment . In Indonesia, this entrepreneurial spirit is embodied by the “Gotong Royong” mindset.
From Arisan to Digital Products
MAPAN, Gojek’s  digital community-based business in Indonesia, began its journey by digitizing the concept of “arisan”, an Indonesian tradition and group buying mechanism that is built on community trust. Members within the group commit to deposit a fixed monthly amount into a community fund managed by the group leader, and they take turns each month to receive the total amount. This amount can be used to purchase high value products that would otherwise not be affordable. “Arisan” is a reflection of the “Gotong Royong” concept, where a group of many people work together to achieve a common goal.
Arisan brings these group leaders or community influencers to act as an intermediary of access to an array of affordable products and services for the members. With its app. for the current network of 270,000 community influencers, Mapan eases its spread by gathering the buying power of 3 million members to offer them better deals. By harnessing the power of local communities and technology in Indonesia, Mapan allows people to work together to purchase products and services that will improve their quality of life.
To reach more people in multiple aspects of their lives, Mapan is driven by innovation. The company builds an ever-larger range of products and services that can be distributed by these community influencers via the Mapan app. One of these innovations is Mapan Voucher: powered by global transaction-processor Ogloba, this in-app module allows community influencers to purchase digital vouchers with attractive value from a vast selection of merchants for their members and community.
A key player of the gift-card and voucher business for 15 years, and processing US$17 billion annually, Ogloba – a former Ingenico business unit – shifted towards digital solutions with its “Woodoos” program in order to address the emerging needs of multiple users. Woodoos is a digital platform that offers the possibility to issue, store and redeem gift cards and vouchers, thus making the bridge between retailers and consumers. It can be used for various programs such as loyalty rewards, employee benefits, and members and agents rewards.
Woodoos is highly adaptable and customizable for different needs on the B2B or B2C side . Furthermore, it can be easily integrated “off-the-shelf” into other native apps, websites or other digital solutions. Once integrated, the platform avoids manufacturing and stock-management costs, allows instant purchase at any time, gives easy access to multiple brands in one catalogue, provides better data-driven insights, meaning the advantages are numerous for all stakeholders, be it the issuing company, the distributor or the end-user.
Ogloba x Mapan
In January 2020, Ogloba’s digital voucher solution allowed Mapan to push their digitization one step further to ease the cash-out, and diversify from physical items. Thanks to its pluggable webview, Ogloba’s e-voucher catalogue has been directly integrated into the Mapan Influencer’s App.
Through this App, Mapan Influencers now provide their members with a large catalogue that is not only offering physical items but also a variety of discounted e-vouchers for numerous needs: groceries, electric hardware, furniture, DIY, toys, and so on. Two types of vouchers are available to the end users: discount vouchers, which will reduce the ticket price when paying at the store, and discounted cash vouchers, for which the discount is applied at the voucher purchase (e.g. the user buys a voucher worth IDR 100,000 for only IDR 70,000).
Another noticeable innovation is that agents no longer have to use cash to pay for physical cards. Instead, these influencers are now able to buy the e-vouchers with instantaneous digital payment solutions (e-wallets and soon ATM and bank transfers) and have them delivered directly into the Mapan App. They can then send these e-vouchers by any messaging app to their happy members.
Ogloba is proud to announce this partnership with Mapan, committing to their mission “to increase access, dignity and income for low income communities through technology” .
Through the Woodoos program, Ogloba offers such services to other affinity groups in Indonesia, such as credit card members, large corporations’ employee benefits and member reward programs.
 Indonesia GDP growth fluctuated between 4.5% and 6.4%, from 2002 to 2018 according to the World Bank. The trend is expected to remain steady, with 5.1% growth in 2019 and 5.2% growth in 2020 (Asian Development Bank forecasts)
 The proportion of Indonesians living below the national poverty line was cut by 40% between 2000 and 2015, and the rising middle class is expected to reach 135 million people by 2020, according to UNDP (United Nations Development Program)
 Even though Bloomberg called Gojek a “decacorn” in April 2019, TechCrunch advocated for a more conservative valuation at US£9 billion to US$9.5 billion the same month.