Coupons remain popular with consumers looking for good deals, but retailers can use them as an effective marketing tool by moving to digital, mobile coupons delivered to customers’ mobile devices.
Restricted-loop cards are configured so they can be used across several retailers at one location, such as a shopping mall. They are an effective tool for encouraging repeat visits to the location by customers.
Ogloba’s innovative semi-online platform circumvents bandwidth and network connection problems, as well as allowing off-line retailers and concessions to accept single-use gift cards as payment, for daily reconciliation.
Gift cards encourage loyalty, especially when they are part of an integrated loyalty scheme that rewards customers for their continued support. In turn, loyalty schemes provide an opportunity for targeted marketing.
Card reloading keeps customers engaged with a brand, and offers a strong incentive for them to return. The Ogloba platform allows automatic reloads, making the process convenient for customers and encouraging them to be repeat visitors.
The Ogloba platform allows individual cards to hold multi-currency balances stored as either money or points. This means multi-national retailers can issue cards in one currency and redeem in another, making their gift card scheme more efficient to manage.
Credit card companies often offer cashback and loyalty incentives to customers. Ogloba offers a unique approach where rewards can be credited to a co-branded closed-loop gift card.
Airlines can now interface their Airmiles platform with the Ogloba-managed gift card schemes of partner retailers in order to offer a broader range of rewards, ease the burden of FFP redemptions and improve customer satisfaction.