An omni-channel approach to gift card programs allows customers to access the brands they love, and send, receive and redeem gift cards in a way, and at a time, that is most convenient for them.
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Loyalty programs will always be popular because people like “something for nothing”. However, customer expectations have changed, and the old paradigm of points per spend is no longer enough. If managed well, pre-paid programs can instill a much greater sense of loyalty.
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The decision to start a gift card or eTop-up program is a big step. One of the first major considerations is the platform should be used to implement it. Ogloba offer adaptable solutions that allow clients and partners to focus on their core business, not their IT systems.
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Ogloba’s innovative and flexible platform allows gift cards for almost any purpose to be configured, and managed. Aside from gifts and rewards, they are used to provide much needed support to relatives who survive on low incomes.
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Via Ogloba’s innovative eWallet platform, Carrefour (Kenya) has become the first retailer to fully integrate M-PESA, a hugely successful mobile banking, payments and money transfer service, with their cash registers.
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Consumers are increasingly looking for personally engaging and memorable experiences. Managed from Ogloba’s platform, the whole process is streamlined for retailers, experience providers, buyers, and recipients.
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Ogloba’s Smart Redeem feature allows digital gift card payments to be processed directly from the customer’s smartphone via the mGC app, so customers can easily redeem digital gift cards at their local store.