Ogloba’s ROPO platform has been designed to be used by customers unaccompanied, so great care has been taken to ensure the front-end user interface (UI) is as simple and intuitive as possible. To enhance the customers’ in-store shopping experience, all the information and guidance they need to research and complete a purchase is provided. The entire process is broken down into three logical steps – browse catalog, ordering and delivery.
The digital catalog is a complete inventory of the products available to the customer. The interface is simple and intuitive, and consists of four layers:
Product display: images and videos, specifications, detail view, comparison and purchase guide
Selective lists: new products, top list, promotion list
Filtering options, help function
Recall options for payment, delivery, accessories, related items and warranty
The ordering process allows the customer to order products, as well as accessories and extended warranties, then simply print an order bill and present it at the point-of-sale to make a purchase.
Option to order both in-store and not in-store products
Enhanced order: selected item, accessories, warranties
Print order bill and take to the in-store POS
The ability to select the most convenient delivery option eases the purchase decision.