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EMKE Group with its LULU hypermarkets are launching the Ogloba Giftcard platform to manage their closed loop gift card needs. In addition to the card based system, LULU is launching the digital gift card extension of Ogloba, allowing customers to send gift cards from their smartphones to friends and family by SMS, e-mail, or by posting the gift cards on Facebook. LULU expects to drastically increase the sale of gift cards and benefit from increases in store traffic.
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