Saison 1 – Épisode 4 🎥 Un moyen de paiement à part entière
➡️ 🎙 Many thanks to Seamless and NextBroadcastMedia for inviting us to this conversation on the future of branded currency.
📲 Physical cards thrive on visibility. Often placed at checkout areas as impulse purchases. Digital cards, however, are growing rapidly, offering convenience for both customers and retailers who avoid printing and distribution costs. Today, adoption is roughly 50/50, with digital gaining more ground year after year.
👉 The balance between physical visibility and digital convenience is shaping the future of gifting.
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