PEELA is the leading gift card and incentive program provider in Brazil. With over 5,000 POS already launched, PEELA provides B2C and B2B prepaid services to Tier 1 companies in Brazil. PEELA issues its own content, and aggregates top content into a gift card mall in key retailer distribution networks in Brazil.
As the company continues to grow, the need to implement a new, robust and scalable backoffice platform became apparent. We began to look for a new technology provider.
We chose to work with Ogloba in December of 2013. We are now fully integrated to their Back Office gift card processing platform. The integration between our platforms took less than 2 months to implement.
Through our partnership, we are now in the process of launching several new retailer gift card programs in Brazil. We are very happy with Ogloba platform. It has taken our processing and reporting capabilities to a new level of sophistication. The ability to track transactions in real-time has allowed us to streamline our backoffice operations. In addition, we are now able to offer mobile gifting solutions that are completely new and innovative in the Brazilian market.
In late 2012, PEELA purchased Premios Online, one of Brazil’s leading providers of corporate incentive programs. This acquisition gives PEELA a new sales channel through the offering of gift card incentives to its B2B customers. With our portfolio of B2B customers, we are confident that both PEELA and Ogloba will have a successful relationship for years to come.
We consider Ogloba as true partners. Our relationship begins in Brazil, but we are confident that together we will enter new and emerging markets in other parts of the world. Their technology is best-in-class, and they see where the future is going with their innovative e-gifting solutions.