CARREFOUR MAF is the regional operation for Carrefour – the world’s second biggest retailer after Walmart. It currently operates hypermarkets, supermarkets and convenience stores in 19 countries in the Middle East, North Africa and Central Asia. Recently, CARREFOUR MAF also started operations in Russia. Since 2010, we have used Ogloba for our cross-border closed loop giftcard and eVoucher programs.
With Ogloba, we have a comprehensive solution that enables us to issue and redeem our own local gift cards in each of the 19 countries in which we currently operate. We customize giftcards for local needs and utilize the central Ogloba solution for swift inventory management, B2B orders, and reports. We are able to have the right giftcard at the right time, in the right quantity in the right store. Cards are activated during the sales process at the checkout and we have online reports to show us activation and redemption performance.
Besides our giftcard solution, we also use Ogloba for our eVoucher sales. The Carrefour operations in each country purchase prepaid products from the local mobile operators and other prepaid vendors, and load these into our central eWarehouse here in Dubai. When an end-user in Egypt wants to buy a mobile eVoucher, it is delivered in real time to the particular cash-register and printed within seconds. To increase sales, we hang dummy cards with a barcode at the checkout lane which encourages impulse purchases. No local inventory, no scratch cards, no reconciliation issues, no fraud. Using Ogloba was a strategic decision to drive long-term growth on a single, central platform. The Ogloba team demonstrated expertise and have an excellent track record, and their technical support is highly praised.
We fully recommend their solution and support to anyone who needs a reliable, high volume processing platform for giftcards and eVouchers.