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Gift Card Programs

Closed-loop branded gift cards for B2B and B2C.

Ogloba provides — and processes for you — closed-loop branded gift card solutions for both B2B and B2C, covering new platform set-ups and conversions from legacy systems. Replace old-fashioned paper vouchers with electronic and mobile gift cards, extended with mobile gifting and social-media gifting modules; self-used cards with ALO technology measure 2.15× more spend.

See what's inside Explore gift card solutions

Why run gift card programs on Ogloba

Ogloba is a B2B prepaid platform that provides — and processes end to end — closed-loop branded gift card programs for both B2B and B2C. It replaces old-fashioned paper vouchers with electronic and mobile gift cards, covering both greenfield platform set-ups and conversions from legacy systems while preserving your existing partner network and reporting. From a single console you issue, load, and track digital and physical cards across every channel, so corporate-incentive and retail-consumer programs run side by side without separate back ends.

The commercial case is measurable. Ogloba's proprietary ALO (Account Link Offer) technology compares cardholders' usual payment behavior with their behavior when using gift cards, and shows that self-used cards drive 2.15× more spend than traditional redemption tracking reveals. That insight turns gift cards from a cost line into an incremental-revenue and loyalty engine, with quantifiable ROI versus points-based reward models. Modules for mobile gifting, social gifting (mGiftCard), prepaid loyalty, affinity, and experience gifting extend the same platform into new use cases without new infrastructure.

Operationally, the platform is built for scale and integration. A Branded Webportal lets partners and corporate clients order, activate, and track cards under their own identity, while WebPOS brings secure activation, redemption, and balance lookups to any counter with no ECR integration required. An open API and POS connectivity tie the platform into existing retail systems, and Smart Redeem lets smaller merchants accept mobile gift cards without advanced infrastructure.

Because everything is run on one platform, a single program can span many markets and currencies — multi-country, multi-currency, with per-market settlement, partner management, and reporting from one dashboard. Flexicarte, the multi-brand gift card built and processed on Ogloba, is redeemable at 500+ partner banners, demonstrating the platform's reach at production scale.

2.15x

More spend from self-used cards, measured by ALO

500+

Partner banners redeemable on the Flexicarte network

B2B + B2C

Corporate-incentive and retail-consumer programs on one platform

Multi-country

Multi-currency programs with per-market settlement and reporting

How it works

1

Issue & load

Issue and load digital and physical gift cards from a single console.

2

Activate

Activate cards at the till or online through the Branded Webportal or WebPOS.

3

Redeem omni-channel

Let customers redeem in store, online, and on mobile — consistently across every channel.

4

Settle & report

Settle per market and track every program from one reporting dashboard.

What's included

Gift Card Management

Gift Card Management

Issue, load, and track digital and physical gift cards across every channel from one console.

Key features

The gift card program capabilities marketing, finance, and operations teams rely on day to day.

Core program management

  • Issue, load, and track digital and physical gift cards across every channel from one console
  • Run B2B corporate-incentive and B2C retail-consumer programs side by side
  • Branded Webportal partners and corporate clients can brand as their own to order and activate
  • Mobile gifting and social gifting (mGiftCard) modules out of the box
  • Experience, prepaid loyalty, and affinity card programs on the same platform

Control, measurement & compliance

  • ALO measurement quantifying the 2.15× incremental spend from self-used cards
  • Per-market settlement, partner management, and reporting from a single dashboard
  • Configurable promotion rules, frequency caps, and SKU-level restrictions
  • Real-time, fully auditable transactions processed on the Ogloba platform
  • Self-used and loyalty card tracking with prepaid and affinity controls

Integration & operations

  • Open API and POS connectivity into existing retail and ECR systems
  • WebPOS browser-based activation, redemption, and balance lookups with no ECR integration
  • Smart Redeem mobile redemption for merchants without advanced infrastructure
  • Legacy-system conversion while preserving partner network and reporting
  • Multi-country, multi-currency rollout from one platform

Security & compliance

Enterprise-grade controls so your gift card programs stay secure, auditable, and compliant across every market.

PCI-DSS compliant

Card data is processed on a PCI-DSS compliant platform built for closed-loop programs at scale.

GDPR & consent-based ALO

ALO measurement links payment accounts only with explicit consent, in line with GDPR requirements.

Real-time auditable transactions

Every activation, redemption, and balance change is logged and fully auditable in real time.

Multi-country settlement controls

Per-market settlement, partner management, and reporting keep multi-country programs under control.

Our flagship program

One card, all your favorite stores

Flexicarte is the multi-brand gift card built and processed end to end on Ogloba's platform — sold online and in store, redeemable at 500+ partner banners.

Visit flexicarte.com

Use cases

Recurring ways to use Ogloba gift cards — each theme links to a deep-dive article.

Self-Used Cards

ALO (Account Link Offer), Ogloba's proprietary measurement tool, shows self-used cards drive 2.15× more spend than traditional redemption tracking.

Read the story

Loyalty Pass

A bank customer-retention program offering exclusive rewards through a network of partner retailers, built on the gift-card platform.

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Omni-channel Retail

Let customers send, receive and redeem gift cards in whatever way is most convenient for them, consistently across every channel.

Read the story

Pre-paid Loyalty

A modern alternative to points-based programs that instills a far greater sense of loyalty when managed well.

Read the story

The Social Role of Gift Cards

Beyond gifting — gift cards support diverse needs, including help for relatives who survive on low incomes.

Read the story

Experience Gifting

Streamlines personally engaging, memorable experiences for every type of participant.

Read the story

Smart Redeem via Smartphone

Digital gift-card payments processed directly from the customer's smartphone via the mGC app.

Read the story

Loyalty: A Sense of Family

Acquire and retain customers through well-structured, rewarding loyalty programs.

Read the story

Affinity Card Programs

Purpose-built for employee-benefit or customer-loyalty card programs.

Read the story

Case studies

Anonymized examples of branded gift card programs deployed on the Ogloba platform.

Talk to our team
Grocery & hypermarket retail
Europe

Paper vouchers converted to electronic and mobile gift cards

A large grocery retailer wanted to retire a paper voucher program without disrupting its partner network. Ogloba converted the legacy scheme to closed-loop electronic and mobile gift cards on one platform, preserving existing partners and reporting while adding mobile and social gifting.

Weeks to go-live Greenfield modules launched alongside the conversion
Multi-brand retail group
Europe

One multi-brand card redeemable across hundreds of banners

A retail group needed a single gift card customers could buy and redeem across many partner stores online and in store. On the Ogloba-processed multi-brand model, one card became redeemable across a wide partner network, with per-market settlement and reporting from a single console.

500+ Partner banners reachable with one card
Banking & financial services
Middle East

Self-used incentive cards proven to lift spend

A bank running merchant-funded cashback wanted to prove incremental impact, not just track redemption. Using ALO, the program linked consented payment accounts and measured real behavior change, quantifying revenue tied to gift card usage and improving ROI versus a points model.

2.15× More spend from self-used cards vs. baseline
Specialty & DIY retail
LATAM

Counter activation without ECR integration

A specialty retailer needed secure card activation and redemption at the till without a heavy POS integration. WebPOS gave every counter browser-based activation, redemption, and balance lookups, fully auditable in real time, while Smart Redeem extended acceptance to smaller franchise locations.

No ECR integration Browser-based activation at any counter

FAQ

Branded gift card programs for B2B and B2C.

Person reviewing FAQ on phone

Yes. Ogloba's closed-loop platform converts paper-based programs to electronic and mobile gift cards while preserving your existing partner network and reporting.

One platform serves corporate-incentive (B2B) and retail-consumer (B2C) programs, including mobile and social-media gifting modules out of the box.

Greenfield programs launch in weeks; legacy-system conversions typically take a few months depending on volume, partner count, and migration complexity.

The Branded Webportal carries your partners' identity end to end — logo, palette, copy — so the experience feels native to their brand.

Yes. Run one program across many markets and currencies, with per-market settlement, partner management, and reporting from a single console.

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