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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
Industry Insights
Why FMCG Brands Want Their Share of Retail Data — and How to Give It to Them
How do FMCG brands collect retail sales data? Scanner-equipped EFTPOS terminals activate promotional cards in independent stores, capturing SKU-level purchases and awarding brand-defined points redeemable at partner locations.
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Industry Insights
From Scratch Cards to Biometrics: The Past and Future of Digital Payments and Rewards
Digital payments grew from electronic top-up replacing scratch cards into gift card and loyalty programs; the next shift is toward biometric, card-free payments, best…
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Industry Insights
Is Cash Dying? Why Cash and Digital Payments Still Need Each Other
Not yet. Card and mobile payments keep taking share, but cash still offers speed, universal acceptance, anonymity and zero fees, so the opportunity is…
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Industry Insights
Gift Card Fraud: Why It Stays Invisible and How Platforms Detect It
Gift card fraud stays hidden because redemptions need no customer identity; compromised payment cards are converted into gift cards and resold. Real-time rules, lists,…
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Industry Insights
Prepaid Cards and Financial Crime: How a Platform Puts AML and KYC Controls in Place
Anonymous, cash-loaded prepaid cards can move funds untraced. Platforms counter this with identity checks proportionate to risk, load and velocity limits, controlled distribution and…
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Industry Insights
Retailer Card Programs and Big Data: Personal Offers Built on Trusted Data
Gift and loyalty card programs link purchases to customers in exchange for rewards, turning transaction data into personalized offers, provided collection is transparent, consented,…
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Industry Insights
Dummy Cards: Giving Mobile Gift Cards a Physical Presence In-Store
What are dummy cards? Barcoded display-only cards that let shoppers buy mobile gift cards in-store; scanning generates the digital card instantly, then the dummy…
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