Gift Card Programs
Omni-channel Retail for Gift Cards
Let customers send, receive and redeem gift cards in whatever way is most convenient for them, consistently across every channel.
Ogloba provides a comprehensive gift card platform that enables seamless customer experiences across physical, digital, and mobile channels. The solution spans from point-of-sale plastic card activation to mobile device delivery, allowing customers to purchase, receive, and redeem gift cards through their preferred channels. Research indicates that omni-channel shoppers spend 15-30% more than multi-channel shoppers.
What is Omni-channel Retail?
Modern retail extends beyond traditional brick-and-mortar stores to include multiple online and offline channels. Omni-channel retail creates consistency across all touchpoints, allowing customers convenient access to brands and purchases regardless of location or time. The digital and physical spheres should complement rather than compete with one another.
Benefits of Omni-channel Retail
Omni-channel shoppers demonstrate significantly higher spending patterns and purchase frequency across more product categories. Building unified strategies presents complexity, but modern gift card solutions can serve as the foundation for omni-channel approaches.
Ogloba's Platform
The platform encompasses activation at point-of-sale through automated mobile digitalization. Digital cards can include video, photo, and audio content for personalized experiences. Full online-offline integration simplifies loyalty scheme management and enables consistent messaging across channels through integrated CRM data.
FAQ
What does omni-channel mean for gift cards?
Customers can purchase, receive and redeem gift cards through their preferred channels — from point-of-sale plastic card activation to mobile device delivery — with a consistent experience across physical, digital and mobile touchpoints.
Do omni-channel shoppers actually spend more?
Research indicates omni-channel shoppers spend 15-30% more than multi-channel shoppers, with higher purchase frequency across more product categories.
Can digital gift cards be personalized?
Yes — on Ogloba's platform digital cards can include video, photo and audio content, while integrated CRM data enables consistent messaging across channels.
