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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
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Industry Insights
Gift Card Platform Migration Without Disruption: Balances, Data and Continuity
Can gift card platforms migrate without disruption? Yes — mapped data extraction and loading moves balances and inventory intact, while API interfaces preserve checkout…
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Industry Insights
Restricted-Loop Gift Cards: Control Where the Value Gets Spent
What are restricted-loop gift cards? Prepaid cards sold and redeemed only within a single mall estate, keeping spend with participating tenants while daily clearing…
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Industry Insights
B2C Gift Card Schemes: Open-Value, Reloadable and Built to Fit
What B2C gift card schemes exist? Open-value, reloadable, single-use, gift-with-purchase, promotional, mall, merchandise-credit, cashback, loyalty, bonus-value and cross-border cards, all running on one closed-loop…
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Industry Insights
Gift Card Printing and Logistics: From Design to Store Shelf
What does gift card printing involve? Card design, supplier procurement, secure packaging, warehouse distribution, and automated replenishment, all tracked by Ogloba from factory production…
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Industry Insights
Cashback at the Checkout: When the Till Doubles as an ATM
How does checkout cashback work? Retailers return part of the card commission as value loaded onto a closed-loop gift card, keeping the reward spendable…
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Industry Insights
Gift Card Uplift: Why Customers Spend More Than the Card Is Worth
What is gift card uplift? The extra spending beyond a card's face value; research shows 69% of recipients overspend, and Ogloba's platform measures uplift…
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