Affinity Card Programs

Ogloba offers a platform that enables aggregators to manage customized affinity card programs for sponsors, helping companies and organizations retain members through rewards, bonuses, and discounts while streamlining what is traditionally a complex and costly undertaking.

Overview

The Ogloba solution addresses a fundamental business challenge: "Companies and affinity groups are always looking for ways to retain members by offering rewards, bonuses and discounts, but this is a very complex, time-consuming, and expensive undertaking." The platform allows partners (aggregators) to manage benefit portals customized for each client (sponsor). Members access a mobile app to purchase, reload, and redeem shopping cards from selected retailers, earning rewards automatically upon loading.

Key Stakeholders

Aggregators

Aggregators enter B2B contracts to bulk-purchase shopping cards from partner retailers, passing savings to their clients who are program sponsors.

Sponsors

Sponsors (employers or brands) gain loyalty tools with individualized customization options, including multi-tiered bonuses. They achieve "direct communication with program members, further strengthening the relationship."

Members

Members receive "substantial and immediate rewards, in recognition of their loyalty or hard work" through shopping cards, with monthly updates demonstrating bonus value.

Partner Retailers

Partner Retailers access new customer bases and can "target relevant promotions towards specific members, to encourage further purchases."

FAQ

What is an affinity card program?

A benefit program in which an aggregator manages portals customized for each sponsor: members purchase, reload and redeem shopping cards from selected retailers through a mobile app, earning rewards automatically upon loading.

Who are the stakeholders and what does each gain?

Aggregators bulk-purchase shopping cards through B2B contracts and pass the savings on; sponsors gain loyalty tools with multi-tiered bonuses and direct member communication; members receive substantial, immediate rewards; and partner retailers reach new customers with targeted promotions.

Why not run member benefits in-house instead?

Because retaining members through rewards, bonuses and discounts is a very complex, time-consuming and expensive undertaking — Ogloba's platform streamlines exactly that.