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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
Industry Insights
Why FMCG Brands Want Their Share of Retail Data — and How to Give It to Them
How do FMCG brands collect retail sales data? Scanner-equipped EFTPOS terminals activate promotional cards in independent stores, capturing SKU-level purchases and awarding brand-defined points redeemable at partner locations.
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Industry Insights
Auto-Replenishment: Gift Cards That Top Themselves Up
What is gift card auto-replenishment? Cardholders register a payment card, then balances top up automatically on a schedule or below a threshold, driving repeat…
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Industry Insights
Merchant Mobile Apps That Do More Than Mirror Your Website
What makes a merchant mobile app worthwhile? Features the website cannot offer — app-only deals, social sharing, device-specific interfaces — turn it from marketing…
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Industry Insights
B2B2C Gift Cards: How Associations Turn Membership into Buying Power
How do associations use B2B2C gift cards? They buy discounted closed-loop cards in bulk, pass the savings to members, and Ogloba clears redemptions overnight…
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Industry Insights
Gift Card Clearing for Franchise Networks: Settled Daily, Trusted by All
What is gift card clearing? It settles value between franchises daily, so branches redeeming cards sold elsewhere are reimbursed fast, keeping cash flow visible…
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Industry Insights
Mobile Gifting for B2B and B2C: One Platform, Two Audiences
Why does mobile gifting start with B2B? B2B offers volume, existing digital platforms and instant delivery, so corporate programs migrate first; personalised B2C mobile…
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Industry Insights
B2C Gift Card Schemes: Open-Value, Reloadable and Built to Fit
What B2C gift card schemes exist? Open-value, reloadable, single-use, gift-with-purchase, promotional, mall, merchandise-credit, cashback, loyalty, bonus-value and cross-border cards, all running on one closed-loop…
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