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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
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Industry Insights
Prepaid Cards Make Humanitarian Aid Faster, Safer and More Dignified
Why do aid programmes use prepaid cards? Closed-loop cards reload instantly, restrict spending to food, pay merchants electronically, remove queues, and keep humanitarian funds…
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Industry Insights
The Airmiles Bridge: Redeem Frequent-Flyer Miles as Gift Cards
How do airlines cut frequent-flyer mile liabilities? By bridging member cash accounts to a retailer's gift card platform, so miles redeem instantly at the…
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Industry Insights
Inside a Self-Service B2B Gift Card Platform: Ordering, Invoicing, Reconciliation
What is a self-service B2B gift card platform? Software letting companies order, approve and track cards while centralising procurement, invoice reconciliation, inventory, contract pricing…
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Industry Insights
The Loyalty Bridge: Connecting Gift Cards to Repeat Business
How do gift cards build loyalty? They attract high-intent shoppers cheaply; progressive enrolment, bonus reloads, points thresholds and visit-frequency rewards convert single redemptions into…
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Industry Insights
Promotional Cards: Prepaid Value as a Marketing Engine
What are promotional gift cards? Retailer-funded prepaid cards given, not sold, to customers, creating a timed reason to return in-store, online or in-app, with…
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Industry Insights
B2B2C Gift Cards: How Associations Turn Membership into Buying Power
How do associations use B2B2C gift cards? They buy discounted closed-loop cards in bulk, pass the savings to members, and Ogloba clears redemptions overnight…
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