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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
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Industry Insights
The Savings Jar Card: Turning Loose Change into Store Value
What is a savings jar card? A closed-loop card where POS change becomes store credit, quietly accumulating value that customers can only redeem later…
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Industry Insights
Cross-Border Gift Card Programs: One Program, Many Markets
How do cross-border gift card programs work? One platform holds multi-currency purses, issues cards in one market, and redeems them in another, moving value…
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Industry Insights
Selling Gift Cards Without POS Integration: Offline and Semi-Online Models
How are gift cards sold without POS integration? Hologram-secured single-use cards act as fiduciary vouchers, while semi-online chip cards store balances offline and reconcile…
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Industry Insights
Custom Gift Card Design: Make the Card Part of the Brand
Why does custom gift card design matter? Distinctive materials, formats, and personalization help cards stand out in crowded gift malls, extending brand identity across…
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Industry Insights
Gift Cards for Online Marketplaces: One Card, Many Sellers
Can online marketplaces run gift card programs without building a platform? Yes. Ogloba issues, distributes and clears cards daily, linking website, app and physical…
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Industry Insights
Delayed Discounts: Reward Today’s Purchase on the Next Visit
What is a delayed discount? A promotion that credits a percentage of today's spend to a card, redeemable only during a defined later window,…
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