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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
Industry Insights
Why FMCG Brands Want Their Share of Retail Data — and How to Give It to Them
How do FMCG brands collect retail sales data? Scanner-equipped EFTPOS terminals activate promotional cards in independent stores, capturing SKU-level purchases and awarding brand-defined points redeemable at partner locations.
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Industry Insights
Gift Cards and the Emotion of Gifting: Building Customer Relationships at Scale
How do gift cards build emotional customer relationships at scale? Gift cards are becoming infrastructure for retail, payments, and customer engagement. They connect digital…
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Industry Insights
Gift Cards as the Bridge Between Bricks-and-Mortar and Online Retail
Are gift cards the bridge between physical and online retail? Gift cards are becoming infrastructure that connects bricks-and-mortar retail and digital commerce, driving customer…
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News
Ogloba Maintains PCI DSS Compliance for Another Year, Confirmed by Secure Vectors
Secure Vectors confirms Ogloba's PCI DSS compliance for another year, reinforcing Ogloba's commitment to payment security, data protection, and secure digital transaction infrastructure.
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eTop-Up & SIM Activation
M-PESA and the eWallet Solution
Carrefour (Kenya) became the first retailer to fully integrate M-PESA payments with its cash registers, powered by Ogloba's eWallet platform.
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eTop-Up & SIM Activation
Know Your Customer (KYC): An Overview
As regulators tighten identification rules for prepaid cards, SIM cards and money transfer, Ogloba offers industry-leading KYC solutions.
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Gift Card Programs
Self-Used Cards: How Ogloba’s ALO Drives 2.15× More Spend
ALO (Account Link Offer), Ogloba's proprietary measurement tool, shows self-used cards drive 2.15× more spend than traditional redemption tracking.
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