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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
Industry Insights
Why FMCG Brands Want Their Share of Retail Data — and How to Give It to Them
How do FMCG brands collect retail sales data? Scanner-equipped EFTPOS terminals activate promotional cards in independent stores, capturing SKU-level purchases and awarding brand-defined points redeemable at partner locations.
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Industry Insights
Gift Card Reporting Is Becoming Retail Infrastructure
Why is reporting essential in gift card infrastructure? Reporting gives retailers visibility into sales, redemption, accounting, inventory, and performance, turning gift card data into…
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Industry Insights
Gift Card Programs Depend on Accurate Reporting Infrastructure
How do retailers manage gift card reporting efficiently? Retailers use Ogloba reporting infrastructure and Transaction Data Warehouse capabilities to automate operational, financial, redemption, inventory,…
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Industry Insights
What Is Ogloba’s Role and Permission Function?
What does Ogloba’s permission module do? It lets administrators define Back Office user roles, control function-level actions, and manage access across countries, business units,…
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Industry Insights
Are Gift Cards a Key Driver of Brand Awareness in Modern Retail?
What role do gift cards play in brand awareness? Gift cards are becoming infrastructure for brand awareness in retail, driving customer engagement, social sharing,…
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Industry Insights
Why Paper Vouchers Are Becoming Obsolete — and Gift Cards Are Taking Over
What is the difference between paper vouchers and gift cards in modern retail? Paper vouchers are becoming obsolete, while gift cards are emerging as…
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Industry Insights
How Gift Cards Help Retailers Stay Relevant in an Omnichannel World
What is the role of gift cards in modern retail? Gift cards are becoming infrastructure. They connect payments, digital commerce, and customer engagement across…
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