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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
Industry Insights
Why FMCG Brands Want Their Share of Retail Data — and How to Give It to Them
How do FMCG brands collect retail sales data? Scanner-equipped EFTPOS terminals activate promotional cards in independent stores, capturing SKU-level purchases and awarding brand-defined points redeemable at partner locations.
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Industry Insights
Mystery Rewards: Promotional Gift Cards That Bring Customers Back
How do mystery reward cards work? Retailers give away cards whose hidden values vary; customers must return and spend to discover their amount, making…
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Industry Insights
Cross-Border Gift Card Programs: One Program, Many Markets
How do cross-border gift card programs work? One platform holds multi-currency purses, issues cards in one market, and redeems them in another, moving value…
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Industry Insights
Gift Card Uplift: Why Customers Spend More Than the Card Is Worth
What is gift card uplift? The extra spending beyond a card's face value; research shows 69% of recipients overspend, and Ogloba's platform measures uplift…
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Industry Insights
Custom Gift Card Design: Make the Card Part of the Brand
Why does custom gift card design matter? Distinctive materials, formats, and personalization help cards stand out in crowded gift malls, extending brand identity across…
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Industry Insights
Gift Cards and Social Reach: Marketing That Travels Friend to Friend
Why do gift cards spread on social media? Gifting reads as generosity, not advertising, so customers share it freely, extending retailer reach through friend…
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Industry Insights
Pre-Sales Cards: Managing Demand for Limited-Supply Products
What is a pre-sale card? A prepaid deposit voucher reserving limited-supply products; retailers over-distribute cards, Ogloba caps total sales in real time, then allocates…
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