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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
Industry Insights
Why FMCG Brands Want Their Share of Retail Data — and How to Give It to Them
How do FMCG brands collect retail sales data? Scanner-equipped EFTPOS terminals activate promotional cards in independent stores, capturing SKU-level purchases and awarding brand-defined points redeemable at partner locations.
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Industry Insights
Prepaid Cards Make Humanitarian Aid Faster, Safer and More Dignified
Why do aid programmes use prepaid cards? Closed-loop cards reload instantly, restrict spending to food, pay merchants electronically, remove queues, and keep humanitarian funds…
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Industry Insights
Dummy Cards: Giving Mobile Gift Cards a Physical Presence In-Store
What are dummy cards? Barcoded display-only cards that let shoppers buy mobile gift cards in-store; scanning generates the digital card instantly, then the dummy…
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Industry Insights
Promotional Cards: Prepaid Value as a Marketing Engine
What are promotional gift cards? Retailer-funded prepaid cards given, not sold, to customers, creating a timed reason to return in-store, online or in-app, with…
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Industry Insights
Restricted-Loop Gift Cards: Control Where the Value Gets Spent
What are restricted-loop gift cards? Prepaid cards sold and redeemed only within a single mall estate, keeping spend with participating tenants while daily clearing…
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Industry Insights
Gift Cards for Online Marketplaces: One Card, Many Sellers
Can online marketplaces run gift card programs without building a platform? Yes. Ogloba issues, distributes and clears cards daily, linking website, app and physical…
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Industry Insights
Aggregator Integrations: Plug Gift Cards into Every Sales Channel
Can Ogloba work with existing aggregators? Yes. Its APIs connect to networks like Blackhawk or InComm in either direction, so gift cards reach every…
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