Kiosks and Tablets: Bringing Digital Commerce Inside the Store

Floor space decides what a store can hold. It should not decide what a store can sell. That gap is the practical case for in-store kiosks and tablets, and it is the limitation Ogloba's ROPO solution was built to overcome.

An Unattended eCommerce Counter Inside the Store

The touchscreen kiosk operates as an unattended eCommerce platform on the shop floor. Shoppers browse the retailer's full product range, read detailed specifications, check stock availability, see promotions, special offers and warranty options, then place an order and arrange delivery or pick-up. None of that requires the item to be physically present on the shelf — which is what makes appliance sales digitisation viable.

Two Shopper Types, One Platform

Customers who prefer to shop in-store keep the ability to see and touch the product. Customers who value the choice and ease of online research get catalogue depth without leaving the building. That combination supports ROPO behaviour, counters showrooming, and encourages shoppers to stay in store longer — which raises the likelihood they buy.

The same platform runs on portable tablets, either alongside kiosks or instead of them, putting current product information directly in the hands of sales representatives so self-service and human guidance work together.

The solution integrates with existing IT and scales to the organisation. The gain is not the hardware; it is a store that no longer runs out of catalogue.

FAQ

What can a shopper actually do at an in-store touchscreen kiosk?

Shoppers browse the retailer's full product range, read detailed specifications, check stock availability, and see promotions, special offers and warranty options. From the same screen they place the order and arrange delivery or pick-up, without the item ever needing to be present on the shelf.

How does in-store digital browsing counter showrooming?

Customers who value the choice and ease of online research get catalogue depth without leaving the building, while those who prefer physical retail can still see and touch the product. That combination supports ROPO behaviour and keeps shoppers in store longer, which raises the likelihood they buy.

Do tablets replace kiosks, or work alongside them?

The same platform runs on portable tablets, either alongside kiosks or instead of them. Tablets put current product information directly in the hands of sales representatives, so unattended self-service and human guidance work together rather than competing for the same shopper.

Does this require replacing the store's existing IT systems?

No. The solution integrates with existing IT and scales to the organisation, so the catalogue can be extended without standing up a parallel technology stack. The gain is not the hardware itself; it is a store whose sellable range is no longer limited by its shelves.