Industry Insights
One CMS for Every Retail Channel: Content Management That Scales
It centralises product data, campaigns, merchandising and advertising, then pushes approved content out to every in-store kiosk and tablet, store by store.
The content on an in-store kiosk is only as good as the system behind it — and that system is a back office, not the screen. Ogloba's ROPO platform divides content management into two sections, so the people who own the catalogue, the promotion calendar and the store network can change what shoppers see without routing every edit through IT.
Setup: Access That Mirrors the Org Chart
The setup section manages tablet, supplier and platform accounts, organised by territory, region, CCU, city, store and department, with customised access rights. Because permissions follow a structure the retailer already uses, a national account can hold the standard while local teams still operate within it.
Department: Catalogue, Merchandising, Advertising
Product, merchandising and advertising functions are deliberately separated for flexibility and control. Product teams maintain specifications, inventory data, assortments and tablet pools. Merchandising attributes new, promotion and low-price status, attaches coupons and free gifts, and handles store-specific ranges. Advertising governs the hot product corner, page ranking and screen savers — each with its own timeline.
The Grouping Constructs Are What Make This Scale
Pool the tablets, build the assortment, create the campaign once, then push it to exactly the devices that should carry it.
Digital shelf space is finite and it changes weekly. Governing it well is what separates a live catalogue from a screensaver.
FAQ
How is the setup section organised on Ogloba's ROPO platform?
The setup section manages tablet, supplier and platform accounts, organised by territory, region, CCU, city, store and department, each with customised access rights. Because the hierarchy mirrors a structure the retailer already uses, a national account can hold the standard while local teams still operate within it.
Why are product, merchandising and advertising kept separate?
They are deliberately separated for flexibility and control. Product teams maintain specifications, inventory data, assortments and tablet pools. Merchandising attributes new, promotion and low-price status, attaches coupons and free gifts, and handles store-specific ranges. Advertising governs the hot product corner, page ranking and screen savers, each on its own timeline.
Who updates in-store kiosk content day to day?
The teams that own the catalogue, the promotion calendar and the store network. Ogloba's ROPO platform divides content management into setup and department sections, so those owners can change what shoppers see on screen without routing every edit through IT.
How does a campaign reach only the right devices?
Through the grouping constructs. Pool the tablets, build the assortment, create the campaign once, then push it to exactly the devices that should carry it. Merchandising also handles store-specific ranges, so a national campaign and local assortments can run side by side.
