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Insights from the gift card frontier
Industry trends, product updates, and stories from the brands shaping the future of prepaid and loyalty.
Industry Insights
Why FMCG Brands Want Their Share of Retail Data — and How to Give It to Them
How do FMCG brands collect retail sales data? Scanner-equipped EFTPOS terminals activate promotional cards in independent stores, capturing SKU-level purchases and awarding brand-defined points redeemable at partner locations.
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Industry Insights
What Is ROPO? Research Online, Purchase Offline Explained
Research Online, Purchase Offline. Shoppers compare products digitally, then buy in store to touch items, avoid shipping fees, and take the goods home immediately.
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Industry Insights
Why UI/UX Design Decides Whether In-Store Digital Works
Unattended shoppers get no training, so a three-step flow of catalog, ordering and delivery decides whether the in-store screens convert.
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Industry Insights
Money Transfer Made Easy: Secure Compliance Without the Friction
Web-based platforms integrate once with the transfer company, handling KYC capture, multi-layer fraud checks and reporting centrally, not in-store.
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Industry Insights
Kiosks and Tablets: Bringing Digital Commerce Inside the Store
They turn limited shelf space into a browsable catalogue, letting shoppers research, compare, order and arrange delivery without leaving the store.
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Industry Insights
Winning the War Against Showrooming: Turning Browsers into Buyers
In-store terminals give staff live pricing, stock and offers, so the salesperson advises side by side and closes the deal before shoppers leave.
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Industry Insights
Tap & Go Ticketing: The Middleware Behind Contactless Public Transport
Middleware that issues cards, applies fare rules, infers journeys from taps, and clears daily settlement across both closed-loop and open-loop transit networks.
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